Rita Helena Coloring Books

Rita Helena Coloring Books is an e-commerce brand offering adult coloring books and digital downloadable coloring pages.

Code Cobalt took over an incomplete Shopify build and brought the store to full launch, completing the setup, customization, and integrations needed to make the site fully operational and ready for growth.

Rita Helena Coloring Books had a partially built Shopify site that was not ready for launch.

The store required completion of its core structure and functionality, including homepage layout, digital product delivery, email list building, navigation, and mobile responsiveness. In addition to launching the site, the client needed guidance to confidently manage products, content, and marketing tools independently after go-live.

Code Cobalt completed the Shopify build by finalizing the homepage layout, configuring product listings for digital downloads, and creating essential site pages such as Shop, About, and Contact.

We implemented Mailchimp integration to support newsletter signups and automated delivery of free coloring page downloads, enabling email list growth from day one. Navigation and mobile layouts were refined to ensure a clean, consistent experience across devices.

To support long-term success, we provided hands-on guidance and training so the client could independently manage products, update content, and run email campaigns after launch.

The Shopify store was successfully completed and launched, allowing Rita Helena Coloring Books to sell digital coloring pages while directing customers to physical book listings on Amazon.

Email marketing is now fully integrated, enabling automated delivery of free downloads and ongoing audience growth. The site is mobile-friendly, easy to navigate, and fully configured for e-commerce.

With training and documentation in place, the client is empowered to manage and grow the store independently, providing a solid foundation for continued creative and commercial expansion.