Moreno Realty
An SEO-optimized WordPress real estate website with IDX integration, user accounts, and lead capture.
Summary
Moreno Realty needed a professional online presence that would effectively capture leads and rank in local Google searches. Code Cobalt built a WordPress website with iHomeFinder IDX integration for real-time MLS property data, enabling visitors to search and browse current listings.
The platform includes user accounts for saving favorite properties, a chatbot for instant customer support, and comprehensive lead capture functionality throughout the site. The website also features community pages and educational content about the home buying and selling process.
The Challenge
Moreno Realty needed a website that would effectively compete in the local real estate market by capturing leads and ranking in Google searches.
The site required integration with real-time MLS listing data through IDX services to display current, accurate property information. Visitors needed intuitive search capabilities and the ability to save properties for later.
Lead generation was a key focus. The site needed robust lead capture and tracking functionality to help the team follow up with potential clients and understand visitor behavior, converting site traffic into actionable business opportunities.
The site also needed to improve customer engagement through instant support and provide a personalized experience that would encourage return visits.
Our Solution
Code Cobalt developed a WordPress-based website with iHomeFinder IDX integration, connecting directly to MLS listings to provide real-time property data and advanced search capabilities.
Key features implemented include:
- User account system allowing visitors to save favorite properties and track listings
- Chatbot integration for instant customer support and immediate lead capture
- Lead capture functionality throughout the site for tracking contact information and user activity
- Community pages showcasing different neighborhoods and areas
- Educational content pages including home buying guides, financing information, and maintenance tips
- Comprehensive SEO optimization targeting local real estate keywords and Google My Business integration
The WordPress platform provides easy content management capabilities, enabling Moreno Realty's team to update featured listings, publish new articles, and manage site content without technical expertise.
Results
Moreno Realty launched with a modern platform that successfully establishes their professional online presence and drives lead generation.
The iHomeFinder IDX integration provides visitors with comprehensive, real-time property data, creating a valuable resource that increases engagement and time on site. The chatbot has improved customer service by providing instant support, helping capture leads at the moment of interest.
User accounts enable visitors to save favorites and track properties, creating a personalized experience that encourages return visits. With comprehensive SEO optimization, the website now ranks in local Google searches, driving organic traffic and increasing visibility.
The lead capture functionality provides the team with valuable insights for follow-up and marketing efforts, successfully converting site visitors into client leads. The website serves as an effective marketing tool that showcases Moreno Realty's services while making it easy for potential clients to find properties and engage with the business.