Web Design & Development Proposal

Prepared by jason gevargizian for

Taylor Moreno

Problem


Taylor Moreno is a real estate agent based in Kansas City who wants to create an effective new website. The website must include an IDX feed integration and standard information pages. It should also be easily manageable and have effective lead form submissions while ensuring the security of client data. The website’s focus will be on innovative design, useful features, and readability to generate interest among potential clients. Additionally, it must have mobile responsiveness, fast site speed, and excellent on-page SEO to succeed.

Solution


We propose an expertly tailored website that features a clean, modern design and easy-to-use interface. The site will be easy to manage post-launch, thanks to our use of the WordPress platform. We will integrate the site with IDX broker to allow prospective buyers to find homes. Our on-page SEO services will include load speed optimization, metadata setup, keyword analysis, responsive conversion, and Yoast SEO with content improvements. To enhance the site’s functionality and to safeguard against online threats, we will install and configure various plugins, such as optimization and security plugins. Finally, we will provide comprehensive training and support to ensure the client can easily manage and update the site after launch.

About Us


Code Cobalt is a Kansas City-based software development company with a diverse portfolio and proven track record. We prioritize strong client relationships, transparency, and communication. Our team stays up-to-date with the latest technology and industry trends to deliver innovative solutions. We’re passionate about what we do and committed to providing exceptional results. Contact us today to see how we can help bring your ideas to life.
  • Proven track record: Our team has a diverse portfolio and a proven track record of delivering quality results for our clients.
  • Innovative approach: Our team stays up-to-date with the latest technology and industry trends, ensuring that we provide our clients with the most innovative and effective solutions.
  • Transparent and communicative: We prioritize transparency and communication in all of our projects, keeping our clients informed throughout the development process.
  • Experienced professionals: Our team is made up of experienced professionals who are passionate about what they do and committed to providing exceptional results.
  • Cost-effective: We work within your budget and offer competitive pricing to deliver maximum value for your investment.

What We Will Provide


Website Design and Development

  • Custom and unique website design using tried and proven best practices
  • Full website build using WordPress CMS
  • Integration of IDX Broker or client’s chosen IDX/MLS service
  • Timely revisions and edits during the project to ensure the website meets your business needs and expectations
  • Responsive design for all devices (mobile, tablet, desktop)
  • Cross-browser compatibility with all current versions of Google Chrome, Mozilla Firefox, Microsoft Edge, Apple Safari, and Opera, ensuring your website performs without any issues
  • Set up of Gravity Forms for lead generation

Optimization and Analytics

  • On-page SEO optimization for better visibility on Google
  • Creation of a Google Analytics account to track user data and traffic
  • Addition of website analytical tools such as Google Analytics, Facebook tracking pixel, heatmaps, etc. so you can collect valuable website usage data to monitor, test, and improve your website experience for your visitors.
  • W3C validation to ensure the website meets global web development standards
  • Installation and configuration of necessary supporting plug-ins (WordFence, W Rocket, Redirection, etc.)

Content and Imagery

  • Integration of company-specific images provided by you, such as photos of your office or employees, and any company logos that need to be used on the website
  • Inclusion of provided texts and copy, such as articles, product descriptions, and other company content
  • Provision of all necessary royalty-free stock imagery, custom icons, dividers, and fonts
  • Provision of placeholder images and texts where content is not yet available

Post Launch Support

  • Post launch training, guides, and FAQ support
  • 30 days of website maintenance following the site launch to ensure smooth operation and address any potential issues

Schedule and Project Flow


1

Design Consultation

Our process starts by collecting completed design and content questionnaires from you. We’ll analyze the data and conduct additional research, including conversations with you or your team, industry-related research, and competitor analysis. This step helps us gain a deep understanding of your unique business needs and develop a customized solution that meets your goals.

2

Homepage Prototype

We’ll start the prototyping phase by analyzing the data and creating a homepage prototype, which is the most important page on any website. We’ll establish design elements such as colors, fonts, and image choices that will be used on other pages throughout the website. We believe in a collaborative design process and provide unlimited revisions to the homepage design. Once you approve the homepage concept, we’ll design all the other pages that make up the website.

3

Inner Page Prototypes

After the homepage design is approved, we’ll move on to designing all the additional inner page layouts that will make up your website. We’ll design them together to ensure greater efficiency and submit multiple pages for your review at the same time. Like the homepage, unlimited revisions to the inner page designs are included in this proposal. Once you approve the internal page layouts, we’ll proceed to the coding phase.

4

Implementation

After you approve all page designs, we’ll code them into front-end languages such as HTML and integrate them with the WordPress CMS. You’ll be able to review the progress on our development server. At this stage, we’ll add interactive elements like animations, hover effects, and transitions, and make the website fully responsive and mobile-optimized. We’ll also add functionality like website logins, e-commerce cart and checkout, contact forms, and more.

5

Optimization and Testing

After initial development is complete, we’ll further optimize and test our work to ensure it’s error-free and provides an optimal user experience. We’ll use industry-standard testing software to maximize performance. At this stage, you’ll be able to review the completed work and provide any last-minute changes that are necessary before launch.

6

Launch

Once everything has been fully approved, we’ll launch the website on your hosting account. If you don’t have one, we’ll provide instructions on how to set it up. We will perform a final round of tests to ensure the website functions on your server as well as it did on ours, and then the website will go live!

7

Ongoing Support

We provide free support for the first 30 days after launch that goes beyond basic bug fixes and warranty. Our support package includes adding new content, modifying existing website features, fixing bugs related to the agreed-upon functionality, and providing tech support such as training, FAQs, and general guidance. We’re committed to ensuring that your website runs smoothly, even after it’s been launched. After 30 days, we offer paid support packages at a low cost.

Pricing and Payment Terms


We offer a total project quote of $3000, which will be divided into three milestones with no upfront deposit required.

Milestone 1

30% is due after completion and your approval of the home page design concept.

Milestone 2

35% is due after completion and your approval of all unique inner page designs

Milestone 3

35% is due after completion, review, and final approval of the coded website prior to launch.

Learn more about us


Take a look at recent projects

See what our clients are saying

Thank you for reading!

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